What is the Twitter Ads for Good Program?
Who Can Benefit from Twitter Ads for Good?
The Twitter Ads for Good Program is Split Into Three Separate Funds:
The Global Fund: This fund offers any registered non-profit a chance to amplify their campaign. Recipients of this fund specify an upcoming effort and request promoted Tweets or a promoted accounts as a way to reach beyond their regular audience and create special awareness of an effort. Additionally, any non-profit that pays for promoted tweets or promoted accounts advertising on Twitter is eligible for a 20% discount.
The Crisis Relief Fund: This fund ensures that critical information from relief partners reaches the widest relevant audience during natural disasters and other immediate emergencies. These partners are pre-determined and offer both preventative and post-disaster response messaging.
The Community Fund (San Francisco): This fund focuses on the needs of non-profits in the communities in which Twitter, Inc. operates, starting with San Francisco. This program offers pro-bono ad space to organizations that enhance the lives of local residents and municipal bodies.
How Do Organizations Participate?
Any 501c3 can apply for a grant starting with the Contact Form on our Hope140.org site. Organizations must have a clear need for initiating a Twitter campaign. Grantees are required to track the impact and report back on what they were able to accomplish. Impact reports are critical to our understanding of the real value of these grants and in understanding best practices in this realm.
How Do We Chose Which Organizations Receive Twitter Ads for Good Grants?
Twitter wants to remain as agnostic as possible. That means all applications are approved as long as the organization seeking a grant is confirmed to have 501c3 status and has a clear campaign focus. Given the demand, applicants should apply six months in advance of their desired campaign.
Does the Twitter Ads for Good Program Offer Grants for All Twitter’s Ad Products?
At this time the program only offers grants for promoted Tweets and Accounts.
Where Can I Apply?